CRM
Benefits of using CRM in your business:
It helps generate more revenue
You can collaborate with more customers, vendors, and employees more effectively
Collating of all the customer information in one place, which results in improved customer management
Personalized customer services, increase in customer satisfaction
Integration of various third-party tools and software
Service Solution Offerings
CRM System
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Company Set-Up
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Training
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Reports
Is your company using spreadsheets to store customer data, sales calls or potential sales leads? Even though this system might be adequate now but one important point to remember is that spreadsheets get lost. They become outdated, and they might fall into the wrong hands. Business cards are important for collecting customer data. But not when lying on your desk. These customer strategies miss something important - collaboration.
A customer database increases in value when everyone works together on populating it with data.
Here are 4 reasons why a CRM system can be your greatest asset:
1. It allows you to register your leads and contacts
It is never too late to start organizing your customers and contacts. You need some basic categories to make your data efficient so that you can implement your CRM strategy to fulfil their needs.
You could also consider dividing customers into A-, B- and C-customers depending on different customer retention programs for each segment. So, you might get rid of your complex spreadsheets once and for all.
2. You can track all customer interactions - from everyone in your company.
Next time you talk to a customer or prospect, you get the upper hand when you know what that company is talking about. You can get the person to feel seen and important. And this history builds a long-term relationship. Emails should be in your system, and not in each person’s mailbox.
3. It reveals possibilities and creates alignment
Cross-team alignment is integral to the success of your business. This alignment — specifically, the alignment between sales and marketing — helps your team streamline all stages of the buyer's journey.
In doing so, internal teams will be able to share critical data and customer information so they can work as a cohesive unit. As a result, customers will have a seamless and consistent end-to-end customer experience that makes them want to remain loyal to your brand.
4. It makes your most valuable asset – the customer data – remain.
People change jobs. Have you ever experienced someone leaving you, and nothing is left behind?
The sales pipeline wasn’t up to date. The contacts weren’t updated. The important contacts weren’t registered – because all relevant information was stored locally. Don’t let it happen to you.
Without a CRM system, it's difficult to focus on the customer.